Black Squirrel Radio | Identity & Branding

BSR features eclectic music and talk shows, which attract a wide range of student body listeners. The rebranded identity captures the diversity of the radio station, while remaining as a unified system. Simplified shapes, rounded edges, strong colors, and graphic patterns are pillars of the new brand. Check out more assets of the brand at

Kent State's student-run radio station, Black Squirrel Radio (BSR), connected with Emily to develop a bold new station brand.