Wild Goats Café | Identity & Branding

Based on research and staff interviews, one of the biggest needs for the café was an updated logo and cohesive identity system that appealed to a wide customer base. For a complete package, the brand is applied to everything from posters to business collateral, incorporating Wild Goats Café's hometown feel into all aspects of the customer experience. 

Wild Goats Café is known for its laid-back style, home-cooked food, and down-to-earth staff. Located in Kent, Ohio, this diner keeps both college students and town residents happy and well-caffeinated.